![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnCD6nCEJapkc02EapVreXeTi4mhPsE9tbaOAivpIIWdicmzHlpdWuxihwRYIC5sW0AmIWrYhPvpCvJC8hb5RK-e7TpcuGV1ogIl3p933-eER2osk_xEXScRR_VKwkfsVVuiGnAetHm8N0/s400-rw/plutchik2.png)
Some of you are probably familiar with my assertion that particularly with TV commercials it's most powerful when conveying feelings not messages or rather messages wrapped around feelings rather than the other way round. It's probably why Pipes taught me that 'tonality' was 'very important' among many other things. I'm a bit stuck where I swiped this german visual for dimensionalizing (is that a word?) 'feelings'. It's primarily in German but worth translating for those who need a model to work from. I speak prettty crap German so it kind of worked quite quickly for me.
i see that red sits nicely in between aggressiveness and contempt. perfect.
ReplyDeleteand i wonder what colour Schadenfreude is..
Everyone knows that Schadenfreude is Radioactive Fuchia Pink with a half life of 8 seconds. Its very gay too.
ReplyDeleteIn a world of increased parity, tonality can often become the biggest differentiator - and yet so many clients forget about this and want to be beige in every element.
ReplyDeleteNot sure if that chart represents the complete spectrum of emotions, but it's better than the usual "FUN" that I see on too many client briefs.
the charth is from Robert Platchnik's psychoevolutionary thoery of emotion, English version here: http://www.fractal.org/Bewustzijns-Besturings-Model/Nature-of-emotions.htm
ReplyDeleteThanks for that trafikanten. Much appreciated
ReplyDelete