Showing posts with label future design. Show all posts
Showing posts with label future design. Show all posts

Saturday 7 January 2023

Five Year Delta




Parse the information on the Speaker of the House's election of Kevin McCarthy on the 15th ballot/vote 5 years to the day of post 497.

Future proves past (rhymes with Looking Glass).

Tuesday 30 August 2022

Spit Balling (Just Another Hypothesis)

Years ago, at work, we'd just won a new global client. 

I don't recall why, but I was being vocal and a bit too candid. The client, a female, overheard me and without any aggression said 'opinions are like assholes, everyone's got one'.

Maybe that's why they made me get up front to get the energy going in the conference room. Dancing is one of my favourite things so not the hardest corporate task I've been burdened with.

So yeah, this is just an opinion.

When Mar-A-Lago was raided by the FBI and you know, accusations of evidence being planted, and evidence being carted out, yadda yadda yadda.... well, It struck me as resonant of a line from the past.


It's just a theory. 

Surely the Feds aren't that stupid?

Wednesday 20 October 2010

Tim Wu - Father of Net Neutrality



Tim is first class in this interview. It's not entirely about net neutrality. I used that in the title to give you a second chance to score first. Just trying to be helpful.

I guess if the Tom Peters brigade are about top down hierarchical executive command and control, then Tim is about using narrative and accessibility as well as candid analysis to explain the complexity (and excitement) of NASDAQ's fittest and finest. It becomes evident there are super competing visions of the the future at stake. Some not really driven by classical profit margin structuring. It's a zoo out there.

Welcome to the 21st century. 

Tim has an accessible and agreeable manner that is fresh and effective. At one point there's even an up front American taboo aired on the gap between what the U.S says publicly and what it does privately. This is a treasonable tangent. Nobody slips off topic like that. It isn't considered sporting. That's why the  Marquis of Queensbury rules were created.

But fair fights are unfair when the outcomes are uncertain, leaving irony no longer witty, and exiled in cheeseburger copy land. A decline of slutty but historical necessity.

So rare is it in late American Empire's discourse to hear questions of credence as to the existence or otherwise of hypocrisy that the interview feels situationist. Is a brawl imminent? Is Professor Tim a sleeper into recreational rioting? Once the unspeakable is said it's unpredictable. A business interview with an edge. Sweet Jesus.

The question left lingering is maybe business is now shooting straighter than  the professional soldiers? Surely the 'genius of capitalism' deserves one more final tour of duty with fighting talk like that? Maybe there's still enough fight left in the old gal to take on a confederacy of dunces.

Nope. Time isn't on our side, or whichever neo-hipster generational mutation gets to pick up the bill. All other avenues failed. Deferment no longer an option, and choice is reputed to have once been in vogue.

I'm taking a timely piss here over the Busted Boomers, who to be fair were getting stoned  long before metastasising into world class stone throwers. Who could have predicted that  the finest minds of a generation were to be mugged by reality twice in the one lifetime? It's cosmic piss taking. Gonzo karma, for printing wealth to order while the status quo junkies peddle the past and cash in on the future. 

Plus ca change.

Friday 8 October 2010

Society of the Spectacle

I don't usually post advertising here (not much of it is remarkable enough) though yesterday reminded me that Kirsty Angus does tend to discover the kind of work I like and that includes the last time I felt irrationally warm towards marketing communications. It's an ad for Oogmerk Opticians in Holland. Like all incredibly good work it transcends language and doesn't need a 100 slide powerpoint to explain the strategy.





As a genre optician brands make for great advertising. Indeed the single best ad I saw in Beijing a couple of years ago was this one below as I blogged about in my everything is contextual post. (It may well be a European execution. It's not very Chinese)


The copy reads: Crooked mouth but nobody notices. Everyone's looking at your glasses. Brilliant. This wouldn't be a proper post on the subject if I didn't include the ad I once saw over at Rob's and which I've managed to locate on Youtube.


Lastly I couldn't pretend otherwise and not point out that I sheepishly stole my headline from Tim Footman's post which is well worth a read for clever and contemporary comment on British cultural bullshit. You may also wish to look into Guy De Bord's original work on the subject, which is increasingly salient in these times.

Alternatively, take note of the last sentence of the last paragraph over at Intelligence Squared's hosting of Cory Doctorow's recent interview with William Gibson on Intelligence Squared. The writer highlights William Gibson lamenting the following:

One thing that seemed certain was the sustained threat to any genuine subculture. We are now left, he lamented, with only ‘splinters of Bohemia,’ the violation of which seems almost complete in a world where ‘the way D. H. Lawrence looked is … much more important than what D.H. Lawrence wrote.’


Anyway you can listen to the whole interview over here. It does seem that recently, many are reflecting on the notable absence of a satisfactory presence increasingly disrupting what was once hoped to be a meaningful future.



Yet at the same time, it does and it doesn't feel like a vision thing.

Wednesday 2 June 2010

Alexander McQueen, Gen-X, Post Futurism & Star Wars (Help me Obi Wan Kenobi)



One of my probably duller-than-I-think, and self important (dinner party) pieces I'm prone to doing now and again (usually if there's a good red to hand) is how surreal it is to be a Gen X'er

Don't misunderstand me. I know Baby Boomers and older who have more life in them, than many Millennials and so on and so forth but allow me a Gen X tale.

Below is the first taste of hologram technology I witnessed at the age of 8, living in West Germany watching Star Wars.

I don't remember the opening sequence being so special that I had to duck my head but that doesn't mean Star Wars didn't leave a massive impression on me; lots of things did at that age. However the Princess Leia hologram scene was unforgettable. The idea of not writing down a plea-for-help-message on a piece of paper (this was pre-internet) and instead using a plenipotentiary (of sorts) droid to project an hologram was sensational and yet plausible. The tonality projected through this medium imploring help, felt so much richer than any typewriter or pencil could achieve.

Here it is:




Yet Victor & Rolf's work in the Dutch Pavillion at the Shanghai Expo is just as, if not more seductive; and yet somehow while my experience of it is no more or less than any other person's enjoyment, there's just something delicious about the uniquely Gen X experience of overtaking the future. It happens a fair bit and I haven't even gone into the how amazing it is to juxtapose pre and post internet cultures alongside each other, though I will attempt to some day.

Hopefully here.

It was of course the late (and truly great) Alexander McQueen who did it best with Kate Moss. It's a pity that so much incredible creativity in the fashion industry get's ignored, I guess because, by and large, the egos in fashion leave advertising standing in the dust.


That doesn't mean advertising doesn't plunder fashion's inexhaustible creativity time and again. Above is my favourite piece by Alexander McQueen in 1999. 

Anybody know which brand ripped this idea off? It might be creativity but it is also definitely art. Something our lot could learn something from.


It's beautiful isn't it?

Sunday 4 May 2008

Clay Shirky

Unfortunately Blip.tv is a website that is banned in China. But I've just had a chance to see the Clay Shirky video and it's worth a post if only to share.


Wednesday 20 June 2007

Lemon


It's easy to understand that most people think good design is largely a style affair. However a fundamental pillar for the role of design is to facilitate our lives and hopefully do it with flair, imagination and delight (insert a string of adjectives). It was a bit of a giggle seeing the convulsive British reaction to the Olympics logo because clearly it had been 'focus grouped', and the only reason that it could have been such a Yoof effort is because it was meant to be that way. It was designed to annoy the living hell out of a certain age demographic and thus appeal to the 'kidz' who are the real target audience for winning over to sport now that we've exposed them to the delights of 'consumer culture' obesity.

Isn't it a bit embarrassing when the waiter presents a seemingly erroneous dish and we immediately fly off the handle with an irritable and disgusted mien, only to find it's actually for a dining companion who then relieves you of the plate while trying to put on a brave face about their choice of meal, that you've looked at as if it were served on a fully laden poopa scoopa complete with hundreds and thousands sprinkled on top?

Wolf Ollin's earned their fee for this project through the paradoxical PR from the collective aneurysm of middle England. I guess they are unable to admit that its meant to offend (because then the Kidz wouldn't be down with it) until after the Olympics is over, if anyone cares by that point (which they wont). Anyway, the point of this post is to reaffirm the discussion of placing proper design at the heart of the marketing communications process because in an age of ubiquitous product parity, all we're often saying is love my ad/logo love my product.

Here are two examples from the wonderful Core77 that give me the design 'orn so to speak.

The Cardboard chair that weighs only 2 Kilograms.

The reusable notebook packaging that converts to a carry case



And one extra. This little cheeky fella, from Worn Again, is right up my street for a birthday present from anyone at anytime until the end of my days. Make yourself useful and get me this Charlie bag made from recycled army cape, seat belt and inner tubes.

Saturday 2 June 2007

Timo Veikkola - Nokia

I went to PSFK's conference yesterday in London. It was billed as a morning of trends and ideas, and an afternoon of new marketing. The whole day was hugely enjoyable and I'm not just saying that because PSFK put me up at the Metropolitan and paid for those Cannes tickets I was moaning about. I made some notes of the thoughts and ideas that made sense to me or even didn't make sense but somehow needed to be taken down. Here they are.

The first speaker was Timo Veikkola (picture by lynetter) who is a future specialist at Nokia (what a great job), and seems to have a similarly exciting position as Jan Chipchase. Timo is one of those social science types that the Scandinavian countries excel at integrating into big business much more sympathetically than many U.S. corporations. His goal is to make communications as natural as possible while picking up on future trends to integrate into Nokia products and usability. Timo pointed out that there is no other stimulant like travel and I'd fully agree with him there. Anything else is just Disneyland really. Timo is currently planning for the year 2010, and reminded us of the question "can the human mind master what the human mind has made?" (Zygmnunt Bauman). For a Clinton Kid like me, the last 6 years have been quite depressing and Timo underlined how war is thematic for this decade despite the number of casualities at this moment in time. He talked how these visuals of the oxymoron 'war on terror' have started to seep into culture and may also explain why there is a considerable counter movement for the honest, fun and simple.

Many years ago I was in Vietnam and noticed that despite all the efforts of the mighty U.S. military machine it was Coca-Cola that had really won the war. One slide by Timo of a car covered in Arabic text reminded me that if we look at the population growth demographics for Islamic countries it shouldn't be too long before, along with India and China we should in the future begin to see more Arabic text creeping into our culture. I always find text fascinating and have even etched a few Khmer and Siamese tattoos on my body. I can think of nothing more exciting than nipping up to the Turk, Sri Lankan, Kurdish and Tamil supermarkets where I'm living and looking at 'foreign stuff'. Somehow Coconut Milk from Southern India is much more romantic and kosher than something packaged by one of the supermarkets. I am also quite frankly bored with all the web 2.0 cuddly logos sprouting, although I do realise that style is more important and useful than identity in this overloaded logo world.

Timo talked about how protest and political statement will likely be more present in design of the future and this was reinforced later by the sustainable design panel. I can certainly see a future where homogeneous brands, products and services are more likely to differentiate themselves by what they stand for - their values as it were. Timo also described that we seem to be living in almost biblical Revelations-like times with famine, pestilence, disease and floods from things like SARS, Hurricanes and Tsunamis, he then talked about the move from a celebrity culture to a knowledge culture which simply can't come soon enough for me.

Many moons ago on a hardcore right wing political chat channel that I liked to sharpen my teeth on I was arguing (or rather being shouted down) about the moral and intellectual bankruptcy of driving SUV's in a world with rapidly diminishing oil and young Americans and British people dying for it while serving in the armed forces in Iraq which everyone knows (except the oil addicts) was invaded for its oil reserves and the Green Zone that will administer it. The one weapon that unsettled the frothy mouthed right-wing-nuts in the debate (95% of the channel) was the question, would Jesus drive an SUV? The unholy alliance between the Neo-Conservatives and the Christian fundamentalists is always unsettled by this simple question and mark my words for the future of sustainable consumption, religion and culture will be huge factors in the war of ideas. Ask yourself if Jesus would purchase an SUV, because it looks to me from the picture above that Mohamed wouldn't have minded a Big Mac. That is every reason for being optimistic about the future...... which according to Arthur C Clarke is going to be 'utterly fantastic'.