Showing posts with label proposition. Show all posts
Showing posts with label proposition. Show all posts

Monday 28 May 2007

Direct Versus Indirect Communications


Here's one of those questions usually asked by global or regional advertisers that applies anywhere communications are to be weighed up from a cultural or even category perspective between direct and indirect messaging. Its a presentation I wrote about the debate between blunt messaging and interesting complexity last year and that I want to go into a bit deeper at some point, as its an important (and possibly inconclusive) question that others have also tackled here, here and here. Do feel free kick it around a bit if the mood takes you and I should let Nigel know I used a couple of Millward Brown slides although I don't think it's anything kick-ass confidential. (Somewhat spookily I see that I've surfaced in Nigel's latest post since I've been offline a wee while)